ZogniQ ZPL Ads

Role:

Managed the Meta Ads strategy for ZogniQ ZPL, from creative concept to campaign optimization. My responsibilities included B2B lead generation strategy, campaign setup and management, audience testing, creating ad concepts and hooks, copywriting, video editing, creative testing, lead form optimization, performance analysis, and reporting.

The Challenge

ZogniQ ZPL is a specialized light-based device designed for eye care clinics. Unlike a typical consumer product, the campaign needed to reach a very specific B2B audience: optometrists, clinic owners, and eye care professionals and turn their interest into qualified inquiries.

The initial campaigns struggled to generate consistent leads, so the focus shifted from simply driving traffic to improving the entire lead-generation strategy.

Results

After the strategy and campaign structure evolved, the campaign generated:

A broad-targeting campaign in August also demonstrated strong potential, generating 19 new leads at $25/day in ad spend for one week.

And during September 1- Sept 17 it generated 32 new leads by adding more budget.